BMW Group Middle East, the world’s leading premium automotive manufacturer, won an industry honour at Thursday’s 2010 Middle East Motor Awards. Beating a number of renowned competitors in the region, the BMW ActiveHybrid X6 scooped the title of ‘Best Hybrid SUV’ in the special award category for green sustainable energy.
Celebrating the best in the region’s automotive business, the Middle East Motor Awards (MEMA) sets out to recognise the leading players in the automotive industry and to spotlight emerging technologies in the motor trade. With votes cast by automotive experts from across the region, BMW Group Middle East was again acknowledged for its commitment to sustainable mobility, following its recent ranking as the world's most sustainable automotive company in the respected Dow Jones Sustainability Index for the fifth year running.
Phil Horton, Managing Director of BMW Group Middle East said: “Winning this award is an incredible achievement for BMW Group and reinforces the company’s position as the most sustainable automobile company worldwide. This award further validates the advances BMW has made in design and sustainable mobility.”
For the BMW Group, mobility and sustainability are inseparably linked. BMW has already enjoyed significant success on the path to zero-emissions vehicles; with over 1.4 million vehicles already fitted with Efficient Dynamics technologies that reduce emissions and improve efficiency during phase one of the Efficient Dynamics strategy. BMW activated phase two of its EfficientDynamics strategy in the region earlier this year with the launch of the BMW ActiveHybrid 7 and X6 models, integrating the latest electric and petrol engine technologies to further reduce fuel consumption and emissions.
“The introduction of the latest EfficientDynamics technology in the Middle East marks a significant milestone on the company’s journey towards zero-emissions. In particular, the BMW ActiveHybrid X6 offers the power, safety and luxury demanded across the region with cutting edge hybrid technology that makes this model a true innovator in its class. It is with innovative vehicles like the BMW ActiveHybrid X6 that change will occur in the region and BMW are proud to be at the forefront of this change,” added Horton.
BMW Group Middle East, together with its importer AGMC, is currently displaying a premium line-up of vehicles at the 2010 Sharjah Motor Show, including a range of special edition cars to delight the motor show visitors.
